Google Creates Pop-Up Donut Shops To Promote The Home Mini

Google Creates Pop-Up Donut Shops To Promote The Home Mini
Advertising

The tech giant is opening sweet-laden pop-up shops across the U.S. to promote its latest hardware product

Sara Roncero-Menendez
  • 30 october 2017

To get people excited for its Home Mini device, described as “the size of a donut, with the powers of a superhero,” Google is opening up pop-up shops across the country to highlight its new product and give out sweet treats. The Google Home Mini Donut Shop has several different features for customers, including a “Sprinkle Booth” in which attendees can dance around in confetti.

Those who attend can also ask a Google Home Mini a question, which results in either getting a box of donuts or a free Google Home Mini—a pretty sweet treat either way. The tour will be ending in November, and a full list of stops and times are listed on the campaign’s website.

Take a look inside the pop-up shop in the video below:

Google Home Mini

To get people excited for its Home Mini device, described as “the size of a donut, with the powers of a superhero,” Google is opening up pop-up shops across the country to highlight its new product and give out sweet treats. The Google Home Mini Donut Shop has several different features for customers, including a “Sprinkle Booth” in which attendees can dance around in confetti.

+advertising
+Automotive
+experiential marketing
+Experiential Marketing
+Food
+Google
+home
+pop-ups
+Product Promotion
+retail
+technology

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