IKEA installed a vending machine full of kitchen supplies in a Swedish subway station to promote a nearby pop-up store

To remind customers that they can grab IKEA home goods whenever they need them, the retailer set up a vending machine full of kitchen tools in Sweden’s Hötorget subway station.

The machine operates just like a traditional vending machine, except instead of snacks or drinks it’s filled with utensils. IKEA positioned it as a playful reminder to customers that an IKEA store is always close by should they find themselves with a kitchen supply emergency.

IKEA created the vending machine as an advertisement for its nearby pop-up store, which opened on September 1 and will run until February 2018.

IKEA

To remind customers that they can grab IKEA home goods whenever they need them, the retailer set up a vending machine full of kitchen tools in Sweden’s Hötorget subway station.

The machine operates just like a traditional vending machine, except instead of snacks or drinks it’s filled with utensils. IKEA positioned it as a playful reminder to customers that an IKEA store is always close by should they find themselves with a kitchen supply emergency.

IKEA created the vending machine as an advertisement for its nearby pop-up store, which opened on September 1 and will run until February 2018.