IKEA Vending Machine Dispenses Kitchen Tools
IKEA installed a vending machine full of kitchen supplies in a Swedish subway station to promote a nearby pop-up store
To remind customers that they can grab IKEA home goods whenever they need them, the retailer set up a vending machine full of kitchen tools in Sweden’s Hötorget subway station.
The machine operates just like a traditional vending machine, except instead of snacks or drinks it’s filled with utensils. IKEA positioned it as a playful reminder to customers that an IKEA store is always close by should they find themselves with a kitchen supply emergency.
IKEA created the vending machine as an advertisement for its nearby pop-up store, which opened on September 1 and will run until February 2018.
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Healey changes the way people shop by leveraging technology to provide intuitive, personalized experiences for consumers. As CEO and Co-Founder of Oak Labs Inc., Healey leads development in interactive, technology-equipped retail experience. Prior to founding Oak Labs Inc., Healey was an Innovation Forum Board Member for fashion retailer Orvis Co. With expertise in retail strategy and product management, Healey is pioneering the future of brick and mortar retail.
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