Land Rover Lets Customers Test Drive Its Cars In Rugged Terrains

Land Rover Lets Customers Test Drive Its Cars In Rugged Terrains
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The Defender Driving Experience is expanding to several locations across North America

Matt Vitone
  • 2 october 2017

A simple drive around the neighborhood is as far as most car dealerships will let you take their models during a test drive, but Land Rover, maker of off-road vehicles, wants customers to be able to experience its cars in the environments that they were made for: the rugged outdoors.

That’s why the company has recently started letting customers take out several of their models to drive on off-road courses, complete with 45-degree inclines and rock crawls to really put the cars through their paces. The ‘Defender Driving Experience’ was previously available to British Land Rover customers, but the company has recently expanded the program to North America, launching Land Rover Experience Centers in California, Vermont, North Carolina and Québec.

The Experience Centers provide Land Rover fans with off-road courses where they can drive through rugged forest trails, rock crawls, wading pools and up steep hills. Land Rover will let you do all of this for an hour if you fork over $275. If that isn’t enough, then the Land Rover ‘Heritage Program’ will give you full access to the Defender 90, Range Rover and Discovery for $1,200 (half-day) or $1,500 (full).

Land Rover

A simple drive around the neighborhood is as far as most car dealerships will let you take their models during a test drive, but Land Rover, maker of off-road vehicles, wants customers to be able to experience its cars in the environments that they were made for: the rugged outdoors.

+advertising
+Automotive
+experiential marketing
+Experiential Marketing
+land rover
+Luxury
+retail
+test drive
+UK
+USA

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