London Exhibit Makes Everything Edible

London Exhibit Makes Everything Edible

The V&A Museum of Childhood created a special exhibit to help kids experiment with healthy foods in a fun, creative way

Sara Roncero-Menendez
  • 31 october 2017

Kids can be picky with the foods that they like, so getting them to try new things can be a challenge. The V&A Museum of Childhood in London is looking to open minds and palates with an “Edible Exhibition” in which everything—even the posters—can be eaten.

In collaboration with agency AMV BBDO, foodie creative company Bompas & Parr and illustrator Rob Flowers, the exhibit took bizarre food ideas and made them a reality. Some of the projects included glow-in-the-dark ice cream made from carrots, edible bubbles made from broccoli and cucumber, and a parsnip tornado. Best of all, the exhibit also had edible postcards that people could take with them, each made of edible paper and different flavored inks. The goal of the exhibit was to make healthy foods more fun for kids, in the hopes of helping them eat better.

V&A Museum of Childhood | AMV BBDO

Lead Image: V&A Museum of Childhood

+arts & culture
+Bompas & Parr
+Rob Flowers
+V&A Museum of Childhood

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Ivan Sanchez is the Chief Strategy Officer at Dentsu Aegis Network - Mexico. He is a psychologist with marketing and advertising studies, with experience designing marketing strategies for companies like Pepsico, General Motors, Verizon Wireless, Pernod Ricard among others. His advertising career started in Colombia, working for Grey Worldwide. In 2003 he moved to to New York City and worked for agencies The Vox Collective (now Vox Profero), Globalhue and MDC Partners' Adrenalina, leading their strategic planning departments. In 2009 he returned to Columbia and joined Sancho BBDO as Brand Planning Director for global clients. He handled strategy for Pepsi, Gatorade, and all regional Frito Lay brands. An entrepreneur by trade, Sanchez also founded the first Word Of Mouth Marketing agency in the Latin American Region tailoring WOM and social media strategies for brands like Staedtler, Danone, Jose Cuervo, Sony and Nike.

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