London Exhibit Makes Everything Edible
The V&A Museum of Childhood created a special exhibit to help kids experiment with healthy foods in a fun, creative way
Kids can be picky with the foods that they like, so getting them to try new things can be a challenge. The V&A Museum of Childhood in London is looking to open minds and palates with an “Edible Exhibition” in which everything—even the posters—can be eaten.
In collaboration with agency AMV BBDO, foodie creative company Bompas & Parr and illustrator Rob Flowers, the exhibit took bizarre food ideas and made them a reality. Some of the projects included glow-in-the-dark ice cream made from carrots, edible bubbles made from broccoli and cucumber, and a parsnip tornado. Best of all, the exhibit also had edible postcards that people could take with them, each made of edible paper and different flavored inks. The goal of the exhibit was to make healthy foods more fun for kids, in the hopes of helping them eat better.
Lead Image: V&A Museum of Childhood