Lufthansa Wants To Turn Airplanes Into Event Spaces

Lufthansa Wants To Turn Airplanes Into Event Spaces
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The airline is hosting a new series of technology-focused live event streams on flights with special guests for passengers to watch and interact with

Zack Palm
  • 11 october 2017

When flying on an airplane, a passenger can choose from a multitude of different ways to kill the time, from getting some work done, or watching some in-flight entertainment. It brings out the creativity to what someone needs to do to make it through the long trip without getting too stir crazy. German airline Lufthansa wants to offer a new option to passengers in the form of live entertainment through a new program called FlyingLab where they host digital-focused events with special guests.

With FlyingLab, passengers have the option to tune into the program while they flight with a pair of headphones. Lufthansa sets up a studio on the plane and stream it directly to every passenger’s seat. The guests speak their piece and then open up the session for anyone onboard to send in their questions about the topic, should they have any. Some of the events also include showcasing new technologies, such as virtual reality or robots. A recent flight that took off on September 11 from New York to Frankfurt, Germany, featured advertising technology investor Terence Kawaja and NASA’s Cindy Chin.

Lufthansa psfk.com
The flights do not get reconfigured. Everything about the plane remains the same, save for the studio equipment that gets brought in to broadcast the event. This was done to make it easier to jump from any airplane Lufthansa used in their fleet, rather than tying the event solely to one aircraft. These programs come at no additional cost to a passenger for the flight, however, Lufthansa have noted that more passengers book flights to aircraft hosting these events due to interests in the topics and the speakers.

Due to the high interest from passengers about these events, other airlines could conceive similar events or unique ways to assist passengers in making their flights feel like less of a chore. This could arrive in the form of live entertainment or digital ones. With the rise of virtual reality, airlines could partner with a technology company who specializes in this field to create an interactive experience for passengers while they fly.

The first FlyingLab took place in June 2016, but the program was first conceived two years prior. Lufthansa have not scheduled the next FlyingLab, at this time.

FlyingLab

When flying on an airplane, a passenger can choose from a multitude of different ways to kill the time, from getting some work done, or watching some in-flight entertainment. It brings out the creativity to what someone needs to do to make it through the long trip without getting too stir crazy. German airline Lufthansa wants to offer a new option to passengers in the form of live entertainment through a new program called FlyingLab where they host digital-focused events with special guests.

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