"Strange Mode" brings the world of the show to life by creating an interactive, spooky ride for customers

Capitalizing on the Netflix release of Stranger Things season two this past weekend, rideshare company Lyft gave customers in Philadelphia and Los Angeles an extra way to partake in the show. For one weekend only, the app included a new option called “Strange Mode” in which a driver, named Will, would pick users up and drive them; during the ride, weird things began happening in the car.

The spooky ride included technology glitches and the doors and seats moving on their own. The end featured hazmat suited men handing the customer the signature food of the show: a waffle. “We like to think of the car as our stage and that is just what we did in partnership with Netflix, by creating a spooky ride for Stranger Things 2,” says Ethan Eyler, director of ride experience at Lyft, in a statement.

Watch the wild ride of “Strange Mode” in the video below

 

Lyft | Netflix

Capitalizing on the Netflix release of Stranger Things season two this past weekend, rideshare company Lyft gave customers in Philadelphia and Los Angeles an extra way to partake in the show. For one weekend only, the app included a new option called “Strange Mode” in which a driver, named Will, would pick users up and drive them; during the ride, weird things began happening in the car.

The spooky ride included technology glitches and the doors and seats moving on their own. The end featured hazmat suited men handing the customer the signature food of the show: a waffle. “We like to think of the car as our stage and that is just what we did in partnership with Netflix, by creating a spooky ride for Stranger Things 2,” says Ethan Eyler, director of ride experience at Lyft, in a statement.