Why Mattel Decided To Cancel Its Voice Activated AI For Kids
Aristotle was supposed to act as an Alexa for young children
Toy manufacturer Mattel has announced that it is cancelling plans to create Aristotle, an AI baby monitor that would be able to read bedtime stories, soothe a crying baby and answer questions from curious kids.
The device was designed to be similar to Amazon’s Alexa, but geared toward the needs of children. However, privacy advocates raised concerns about the implications of a baby monitor powered by artificial intelligence collecting data on children, as well as on the potential negative effect that interacting with such technology might have on kids’ young brains.
After 15,000 people signed a petition against Aristotle and two senators reached out to Mattel regarding the controversial product, the toy company decided not to move forward with the concept.
A conference celebrating innovation in brand experience, retail experience and consumer culture.