Why Mattel Decided To Cancel Its Voice Activated AI For Kids

Why Mattel Decided To Cancel Its Voice Activated AI For Kids

Aristotle was supposed to act as an Alexa for young children

Lauren Kirkwood
  • 9 october 2017

Toy manufacturer Mattel has announced that it is cancelling plans to create Aristotle, an AI baby monitor that would be able to read bedtime stories, soothe a crying baby and answer questions from curious kids.

The device was designed to be similar to Amazon’s Alexa, but geared toward the needs of children. However, privacy advocates raised concerns about the implications of a baby monitor powered by artificial intelligence collecting data on children, as well as on the potential negative effect that interacting with such technology might have on kids’ young brains.

After 15,000 people signed a petition against Aristotle and two senators reached out to Mattel regarding the controversial product, the toy company decided not to move forward with the concept.


+baby monitor
+voice activated

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.