The sports organization is tapping into new technology to engage fans

The NBA and basketball are nothing new, but with the constant rise of new technology, even the consistent brands and organizations are asking themselves how to remain relevant and ensure their fans are engaged.

The NBA just released its first augmented reality experience—technology that gives users an experience that brings them to an otherwise inaccessible world. The iPhone app, through Apple developer ARKit, superimposes a basketball court onto the environment the cell phone is capturing at any moment. Whether you’re in a city park or a suburban street, your phone will show a hoop to shoot a ball into with the flick of a finger. Not only is playing the game fun for basketball fans but it gets fans of the NBA one step closer to their favorite teams and players, and ultimately one step closer to a brand that may otherwise not be top of mind.

NBA

The NBA and basketball are nothing new, but with the constant rise of new technology, even the consistent brands and organizations are asking themselves how to remain relevant and ensure their fans are engaged.

The NBA just released its first augmented reality experience—technology that gives users an experience that brings them to an otherwise inaccessible world. The iPhone app, through Apple developer ARKit, superimposes a basketball court onto the environment the cell phone is capturing at any moment. Whether you’re in a city park or a suburban street, your phone will show a hoop to shoot a ball into with the flick of a finger. Not only is playing the game fun for basketball fans but it gets fans of the NBA one step closer to their favorite teams and players, and ultimately one step closer to a brand that may otherwise not be top of mind.