A video for the auto company's new Rio aims to show how a small car can do big things

Kia has launched a marketing campaign ahead of the release of its 2018 Rio vehicle, reinforcing the old adage that good things can come in small packages. A 90-second ad directed by online producer and musician Julian Smith features the Rio 5-door and a group of percussionists, musicians and DJs.

The performers use different parts of the car as musical instruments to create a song together. The revving engine, hood release latch, tailgate, doors, windows, center console, glovebox, door locks, turn signal, windshield wipers, chimes and horn are all utilized. You can check out the song in the video below.

Kia


Lead Image: Kia Motors America via PR Newswire

Kia has launched a marketing campaign ahead of the release of its 2018 Rio vehicle, reinforcing the old adage that good things can come in small packages. A 90-second ad directed by online producer and musician Julian Smith features the Rio 5-door and a group of percussionists, musicians and DJs.

The performers use different parts of the car as musical instruments to create a song together. The revving engine, hood release latch, tailgate, doors, windows, center console, glovebox, door locks, turn signal, windshield wipers, chimes and horn are all utilized. You can check out the song in the video below.