Visitors to the Vitra stores can create a custom version of the classic look by mixing and matching colors and upholstery choices

Swiss furniture company Vitra has opened up pop-up shops in Zurich and Amsterdam that recognize and celebrate the omnipresent Eames plastic chair, named for creators Charles and Ray Eames, by giving visitors the chance to design their own version of the classic piece.

The shops incorporate touch screens and tablets where visitors can choose between various bases, colors and upholstery choices to create a custom version of the plastic chair. The Eames chair, which was originally created in 1948, was the first plastic chair to be manufactured using industrial methods. Vitra now sells the chair in Europe and the Middle East, offering a wide range of design combinations to enhance the piece’s versatility.

Vitra Pop-Ups


Images: Vitra | Photography by Dejan Jovanovic

Swiss furniture company Vitra has opened up pop-up shops in Zurich and Amsterdam that recognize and celebrate the omnipresent Eames plastic chair, named for creators Charles and Ray Eames, by giving visitors the chance to design their own version of the classic piece.

The shops incorporate touch screens and tablets where visitors can choose between various bases, colors and upholstery choices to create a custom version of the plastic chair. The Eames chair, which was originally created in 1948, was the first plastic chair to be manufactured using industrial methods. Vitra now sells the chair in Europe and the Middle East, offering a wide range of design combinations to enhance the piece’s versatility.