Program Helps People With Career Breaks Get Back Into Advertising

Program Helps People With Career Breaks Get Back Into Advertising
Advertising

The PowerOn initiative helps people with professional gaps return to the industry

Cristina DiGiacomo
  • 31 october 2017

Responding to the intensifying conversation and increasing demand for diversity and inclusion within the advertising industry, ad agency network Young & Rubicam launched a formal 12-week program that helps people with at least a five-year gap in their careers to be retrained and potentially return to the workforce.

Noting the dearth of executives in account management, strategic planning and project management that return to work after a long hiatus, for child care or other reasons, Y&R is accepting applications (with a deadline of December 1, 2017) for a 2018 PowerOn pilot program.

Training is hands-on, with additional special speakers, mentorships and resources aimed at leveraging existing skills and getting people up to speed with the evolving media and ad landscape. Since advertising changes on a dime, even being out for a year or two can set someone back in skills and knowledge. The beauty of PowerOn is once someone goes through the program, they can be hired by any one of Y&R’s seven agencies.

“Our metric for success will be hiring 80% if not all the trainees full-time,” Madeline Park, chief of talent and operations at Young & Rubicam Group, told Business Insider. “Our goal is to run an annual program, given the pilot goes successfully.”

PowerOn


Lead Image: rawpixel | Unsplash

Responding to the intensifying conversation and increasing demand for diversity and inclusion within the advertising industry, ad agency network Young & Rubicam launched a formal 12-week program that helps people with at least a five-year gap in their careers to be retrained and potentially return to the workforce.

+advertising
+Brand Introduction
+Business Insider
+career
+children
+Diversity
+women
+work

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