We spoke with Ron about creating ephemeral communities in a world where Nikes aren’t just shoes anymore, they’re status symbols—like a Rolex, for your feet

If anyone is an expert of cool hunting in the age of the smartphone, it’s General Manager of Nike’s NYC Digital Studio and SNKRS app Ron Faris. The former CEO of Virgin Mega has spent over a decade conceptualizing how to share experiences and grow communities ephemerally on mobile phones. 

He was the brains behind Virgin’s “MegaLine” app that revolutionized the concept of a waiting line by letting fans compete with each other for limited edition products on their phones as they waited. Now he heads up Nike's first digital product, design and tech studio in downtown NYC that creates experiences for Nike's passionate Sneakerhead community. We spoke with Ron about creating ephemeral communities in a world where Nikes aren’t just shoes anymore, they’re status symbols—like a Rolex, for your feet.

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If anyone is an expert of cool hunting in the age of the smartphone, it’s General Manager of Nike’s NYC Digital Studio and SNKRS app Ron Faris. The former CEO of Virgin Mega has spent over a decade conceptualizing how to share experiences and grow communities ephemerally on mobile phones. 

He was the brains behind Virgin’s “MegaLine” app that revolutionized the concept of a waiting line by letting fans compete with each other for limited edition products on their phones as they waited. Now he heads up Nike's first digital product, design and tech studio in downtown NYC that creates experiences for Nike's passionate Sneakerhead community. We spoke with Ron about creating ephemeral communities in a world where Nikes aren’t just shoes anymore, they’re status symbols—like a Rolex, for your feet.