Galaxy 8 promotion converts Ireland's Samuel Beckett Bridge into an instrument

In an effort to promote its Galaxy Note 8 smartphone, the technology brand Samsung Ireland recently converted Dublin's harp-inspired Samuel Beckett Bridge into an actual harp. Through the use of software created for the event, the cables of the bridge brightened as harpist Aisling Ennis played the corresponding strings on an electric harp.

The project was overseen by Dublin based creative agency Guns or Knives as a part of Samsung's “Do Bigger Things” initiative. The agency linked with developers who were able to manufacture a software that connected the phone, electric harp and cable lighting on the bridge to create the entire experience.

According to Guns or Knives Creative Director Adam Crane, who said in a statement published in Ad Age, the goal was to use the bridge in a way never before done. “As a recognizable Irish symbol, the Samuel Beckett Bridge has drawn attention from brands before, but we were determined to make the public see it in a completely new light.”

Samsung Ireland

In an effort to promote its Galaxy Note 8 smartphone, the technology brand Samsung Ireland recently converted Dublin's harp-inspired Samuel Beckett Bridge into an actual harp. Through the use of software created for the event, the cables of the bridge brightened as harpist Aisling Ennis played the corresponding strings on an electric harp.

The project was overseen by Dublin based creative agency Guns or Knives as a part of Samsung's “Do Bigger Things” initiative. The agency linked with developers who were able to manufacture a software that connected the phone, electric harp and cable lighting on the bridge to create the entire experience.