The fast food chain is looking to advance its efficiency and speed by adding digital kiosks to one of its new locations

At New York’s famous Shake Shack, you can count on the great burgers and the long lines. Though those lines always move pretty quickly, the fast food chain is trying a new approach to making them move even faster. In its upcoming location at Astor Place, Shake Shack will introduce self-checkout to improve the experience for customers and speed up the process.

This new experiment gives the restaurant a chance to adapt to the digital age of customer service. Along with the kiosks, patrons will be able to order via smartphone—and even receive a text message when their order is ready for pick up. Shake Shack CEO Randy Garutti hopes this will “eliminate friction time,” allowing the orders to go straight to their newly arranged kitchen where staff can focus solely on the food.

The location won’t completely lose the human touch with this new innovation. “Hospitality champs” will be there to assist customers with the kiosks and all of the new digital features required in their fast food dining. This particular Shake Shack will be a cashless enterprise in an effort to see if it allows customers to have a more seamless experience when ordering out. Once it opens, the restaurant’s success will determine if they continue to move forward with this route in other locations.

Shake Shack

At New York’s famous Shake Shack, you can count on the great burgers and the long lines. Though those lines always move pretty quickly, the fast food chain is trying a new approach to making them move even faster. In its upcoming location at Astor Place, Shake Shack will introduce self-checkout to improve the experience for customers and speed up the process.

This new experiment gives the restaurant a chance to adapt to the digital age of customer service. Along with the kiosks, patrons will be able to order via smartphone—and even receive a text message when their order is ready for pick up. Shake Shack CEO Randy Garutti hopes this will “eliminate friction time,” allowing the orders to go straight to their newly arranged kitchen where staff can focus solely on the food.