Shake Shack Is Bringing Self-Checkout To A New Cashless NYC Location

Shake Shack Is Bringing Self-Checkout To A New Cashless NYC Location
Cafe & Restaurant

The fast food chain is looking to advance its efficiency and speed by adding digital kiosks to one of its new locations

Mario Valdivieso
  • 30 october 2017

At New York’s famous Shake Shack, you can count on the great burgers and the long lines. Though those lines always move pretty quickly, the fast food chain is trying a new approach to making them move even faster. In its upcoming location at Astor Place, Shake Shack will introduce self-checkout to improve the experience for customers and speed up the process.

This new experiment gives the restaurant a chance to adapt to the digital age of customer service. Along with the kiosks, patrons will be able to order via smartphone—and even receive a text message when their order is ready for pick up. Shake Shack CEO Randy Garutti hopes this will “eliminate friction time,” allowing the orders to go straight to their newly arranged kitchen where staff can focus solely on the food.

The location won’t completely lose the human touch with this new innovation. “Hospitality champs” will be there to assist customers with the kiosks and all of the new digital features required in their fast food dining. This particular Shake Shack will be a cashless enterprise in an effort to see if it allows customers to have a more seamless experience when ordering out. Once it opens, the restaurant’s success will determine if they continue to move forward with this route in other locations.

Shake Shack

At New York’s famous Shake Shack, you can count on the great burgers and the long lines. Though those lines always move pretty quickly, the fast food chain is trying a new approach to making them move even faster. In its upcoming location at Astor Place, Shake Shack will introduce self-checkout to improve the experience for customers and speed up the process.

+Food
+Frictionless Transaction
+Innovation
+new york city
+retail
+self-checkout
+technology
+USA

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.