Shop More Ethically With The Help Of This Browser Extension

Shop More Ethically With The Help Of This Browser Extension
Delivery & Logistics

Impakt informs shoppers about the ethics of a company and suggest similar items from responsible brands

Zack Palm
  • 17 october 2017

With rising stakes for environmental, social and political concerns, some have found the simplest way to do their part is choosing ethical companies to support with their purchases. To make educated shopping easier, Ridge Montes and Jonathan Hecht created a browser extension called Impakt that shows customers information about the company before they make an online purchase.

When a person clicks to add an item to their cart, Impakt flags the company that made the product with a list of information. The information varies from if they dump waste into waterways, if they mistreat their workers or if they supported Trump in the 2016 U.S. election. Should any of these factors bother the customer, Impakt produces a list of similar items from other companies—on the same website or elsewhere—that don’t raise the same flags. A user can quickly choose one of the listed items and immediately have it switched with the original product.

Montes and Hecht use an algorithm on Impakt that curates multiple data sources into one readable transcript. The data is publicly available and comes from websites like CSRHub, The Global Reporting Initiative, the Carbon Disclosure Program and more. All of the reports that go in the transcript come with a link to the full article for a customer to read in-depth if they wish to learn more. Impakt will have some trouble with smaller stores that do not operate nationally, but as more users join Impakt, the algorithm improves with them.

Impakt plans to launch with free and premium subscription versions. The free version comes with basic reports that keep customers informed about the companies they patronize. With a premium subscription, a user receives a larger report for each company they look up, along with how the company’s practices have evolved over the years.

Montes and Hecht set up a Kickstarter to raise funds the browser extension, as they want to remain as democratic as possible. The campaign hopes to reach a total of $29,950 and is nearing its goal. If the team keeps to its production schedule, a beta of Impakt will be released in March 2018 with a final product release in May 2018.

Impakt


Lead Image: Impakt via Facebook

With rising stakes for environmental, social and political concerns, some have found the simplest way to do their part is choosing ethical companies to support with their purchases. To make educated shopping easier, Ridge Montes and Jonathan Hecht created a browser extension called Impakt that shows customers information about the company before they make an online purchase.

+browser extension
+Facebook
+kickstarter
+retail
+Sustainability
+Sustainability
+technology

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