Snapchat Is Featuring Artist Jeff Koons’ Work In World Lenses
The collaboration is only the latest of the app's experimentations with augmented reality
Snapchat, the famous picture sharing application, has released a new augmented reality feature that superimposes the work of artist Jeff Koons in certain cities around the world through the lens of the app’s camera.
While the news was intended to come out on October 3rd, an error on the release website allowed people to find out all about the new feature ahead of time. By simply setting their computer’s clocks ahead, people were able to speed up the countdown clock and prematurely reveal Snapchat’s announcement.
While this may be the first collaboration the company has done with someone like Koons, it is only the latest of the app’s ventures into the world of augmented reality; Snapchat has been allowing users to apply lenses and filters to their faces for some time now.
The feature is now available in nine cities across the world.
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