Spotify Now Lets Musicians Get Real-Time Data From Fans

Spotify Now Lets Musicians Get Real-Time Data From Fans
Entertainment

Spotify for Artists leverages real-time data with demographic information to help musicians understand their audience

Matt Vitone
  • 16 october 2017

Music streaming has totally changed the way consumers listen to music, and has also made it easier for companies like Spotify to track our listening patterns. This data is hugely important to artists too, who can use the information to see just who is listening to their music and how to fine-tune their outreach to fans.

Simply called “Spotify for Artists,” the new app is a mobile version of the Spotify Artist Dashboard which has been in beta since earlier this year. Spotify says the new app addresses the biggest request from artists—who are more likely to be on the road touring than at a desk—by giving them a way to check listening stats from anywhere via their phone.

The app provides artists with detailed streaming information, including for the first time real-time streaming data for new releases. When a new release hits Spotify, artists will be able to see live streaming updates for the first week after a new single, EP or album comes out. Spotify says this service is exclusive to the mobile app, and that the timeframe for live streaming data could eventually be expanded for longer than a week.

Aside from streaming numbers, artists can also see precise listener information, like age, gender, location and even how they listen (through their phone or PC, for instance), as well as other artists they might like. Through the app, artists can update their Spotify profile, including their bio, featured tracks, and playlists, letting artists get closer to their fans by sharing the music they enjoy. Playlists are of particular importance in the streaming age, as according to Spotify half of its listeners discover new music via its radio and playlist services.

“Artists are always looking to understand did this next record I put out bring me to a new level of fandom, or did this new sound change the audience makeup?,” said Spotify product manager Miles Lennon in a statement to TechCrunch. “Has the gender makeup of my audience changed? Has their age changed? Or even, maybe the countries or cities?…this is something artists have told us is really critical for them.”

For artists, this means being included on a playlist can make or break how their song performs. By giving artists access to live data, they can now see how a song is doing and adjust their promotional strategy immediately. For instance, if a song isn’t doing as well as expected, getting it on a playlist where it will get a lot of exposure, or having another artist feature their track, could help more listeners discover it. This data could also be useful for other things: like targeting ads to fans on Facebook, or deciding which cities or countries to visit when planning a tour.

The new Spotify for Artists app is now available for iOS, and will be available for Android within the next few weeks.

Spotify

Music streaming has totally changed the way consumers listen to music, and has also made it easier for companies like Spotify to track our listening patterns. This data is hugely important to artists too, who can use the information to see just who is listening to their music and how to fine-tune their outreach to fans.

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