Stella McCartney Officially Endorses Consignment Of Her Own Goods

Stella McCartney Officially Endorses Consignment Of Her Own Goods
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The fashion designer has partnered with luxury consignment shop The RealReal to help curb clothing waste

Matt Vitone
  • 4 october 2017

Waste is a problem that has long plagued the fashion industry, with more 75 percent of the 80 billion pieces of clothing that are produced worldwide each year ending up in landfills. While major retailers like H&M have recycling programs that attempt to reuse the clothing for other purposes, an even easier way of making use of old clothing is by extending their lifecycle through donation or consignment.

As part of a commitment towards reducing harm to the environment wherever possible, Stella McCartney and luxury consignment shop The RealReal have announced a new partnership that will see the designer’s clothing resold through The RealReal, helping to reduce the amount of the brand’s clothing that gets thrown away.

“We believe that consignment and recommerce can play a significant part in reducing the amount of raw materials that are required each year from our planet. By ensuring that our products are used for the entirety of their lifecycle it is possible to begin to slow down the amount of natural resources currently being cultivated and extracted from the planet for the sake of fashion,” said McCartney in a statement.

The partnership was announced on the newly established National Consignment Day, an official holiday initiated by The RealReal which will take place every year on the first Monday of October. The holiday seeks to bring awareness within and outside of the fashion industry about the ways in which consignment helps reduce waste and protects the environment.

Luxury brands have traditionally been hesitant to officially support the reselling of their clothing, believing that it watered down their brand’s exclusivity. But as the fashion industry has come to embrace sustainability in response to increased consumer awareness of environmental issues, these attitudes are quickly changing. The exclusive partnership program between McCartney and The RealReal will launch nationwide starting in 2018, with more details to be announced.

Stella McCartney | The RealReal

Waste is a problem that has long plagued the fashion industry, with more 75 percent of the 80 billion pieces of clothing that are produced worldwide each year ending up in landfills. While major retailers like H&M have recycling programs that attempt to reuse the clothing for other purposes, an even easier way of making use of old clothing is by extending their lifecycle through donation or consignment.

+advertising
+apparel
+Design
+Fashion
+Luxury
+retail
+stella mccartney
+Sustainability
+waste

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