Store No. 8 Is Revolutionizing Virtual Commerce

Store No. 8 Is Revolutionizing Virtual Commerce
Augmented & Virtual Reality

Their LA event last week featured five VR experiences from five VR developers

Jack Byram
  • 20 october 2017

Store No. 8, Walmart’s tech incubator, held its first Innov8 gala on October 18. The event, which took place in the Hollywood Hills, presented different virtual reality experiences with the hopes of elevating virtual commerce to the next level.

According to Katie Finnegan, the Principal of Store No 8, the Innov8ers “have uncovered radical new technologies,
approaches and applications across the virtual retail experience, that we know will play a major role in driving commerce forward at a time when technology influences all aspects of consumers’ lives.” The five different VR technologies that were revealed were the following:

  • The VR collaboration 8i X Bonobos presented viewers with holograms of real models that could be clothed with different virtual shirts.
  • Fyusion X ModCloth displayed technology that allows people to make 3D images with a smartphone, allowing users to understand and experience an item without having to see it in person.
  • Obsess X Rebecca Minkoff showcased a virtual store, fully customizable to the brand’s style and essence. This gives retailers the freedom to decorate and individualize their virtual spaces.
  • Nurulize’s VR allows two or more people to look at online items at the same time, creating an element of interaction not previously seen in VR shopping.
  • Specular Theory demonstrated FAB (Families and Babies) which is concerned with examining a family’s needs, such as age related safety issues, and recommending products accordingly.

(Carlos Delgado/AP Images for Store No 8)

The gala comes at an interesting time as VR continues to establish its versatility. No longer is it confined to being a medium for playing video games or potentially watching sports, instead, we are seeing how it can offer positive changes in our approach to daily life.

For companies, it’s crucial that they realize the importance of adapting with technological changes to avoid being left in the dust. As Arianna Huffington, the Founder and CEO of Thrive Global, pointed out, “The companies that will win the hearts and minds of consumers are those that shape our daily lives by making everyday experiences, like shopping, easier and less stressful.”

(Carlos Delgado/AP Images for Store No 8)

As this is only the first event put on by Store No 8, it will be exciting to see what other new technology will come out of these galas in the future.

Store No. 8

+Rebecca Minkoff
+specular theory
+store no. 8
+Virtual Reality

More in retail


IKEA’s Lifestyle Collaboration With Chris Stamp Taps Into Skate Culture

The streetwear-inspired collection from the LA designer includes skateboards, hoodies and other modern essentials

23 April 2018

Google’s AI-Building Kits Are Now Available At Target

AIY, the tech company's do-it-yourself artificial intelligence kits, are now available to the masses at affordable price points

23 April 2018

The Latest


PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City

Howard is the Founder and Creative Director of YourStudio, an insight-led design studio that supports design for inspired strategy, branding and interior experiences.


Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to

September 27, 2017
No search results found.