The campaign uses digital banners to curse users with 'hellish' ads

Vodka brand Svedka has launched a Halloween curse campaign, created by Toronto agency Bensimon Byrne, that utilizes videos and banner ads in a unique way. Those who click on ads for seasonal cocktail recipes are taken to the Svedka hub, where a Curse Video appears.

After watching it, video banner ads start stalking the user all over the internet, with content based on location, vodka preferences and browsing habits. They can break the curse and pass it to a friend by visiting the campaign page and sharing articles. Watch the Curse Video below, if you’re brave enough.

Svedka | Bensimon Byrne

Vodka brand Svedka has launched a Halloween curse campaign, created by Toronto agency Bensimon Byrne, that utilizes videos and banner ads in a unique way. Those who click on ads for seasonal cocktail recipes are taken to the Svedka hub, where a Curse Video appears.

After watching it, video banner ads start stalking the user all over the internet, with content based on location, vodka preferences and browsing habits. They can break the curse and pass it to a friend by visiting the campaign page and sharing articles. Watch the Curse Video below, if you’re brave enough.