The AI service agents are built to sound like women, since research suggests that customers prefer female voices

Several Swedish banks have introduced advanced banking bots that are designed to sound like women, thanks to research that suggests customers prefer listening to female voices.

This year SEB AB, one of Sweden’s largest banks, rolled out Aida, a bot that functions as a customer service representative. A bot previously used by the bank was solely for internal IT support and interacted with employees, but not with customers.

Another financial institution, Nordea Bank, launched a virtual assistant named Nova who is programmed to answer questions in Norwegian. Meanwhile, Swedbank AB introduced Nina, an assistant whom customers can message with questions. Nina is programmed to point customers toward the financial services they need, saving human employees time.

Banking Bots


Lead Image: Swedish currency via Shutterstock

Several Swedish banks have introduced advanced banking bots that are designed to sound like women, thanks to research that suggests customers prefer listening to female voices.

This year SEB AB, one of Sweden’s largest banks, rolled out Aida, a bot that functions as a customer service representative. A bot previously used by the bank was solely for internal IT support and interacted with employees, but not with customers.

Another financial institution, Nordea Bank, launched a virtual assistant named Nova who is programmed to answer questions in Norwegian. Meanwhile, Swedbank AB introduced Nina, an assistant whom customers can message with questions. Nina is programmed to point customers toward the financial services they need, saving human employees time.