Target Adds Pinterest’s Lens To Help Shoppers Find Fashion On The Fly

Target Adds Pinterest’s Lens To Help Shoppers Find Fashion On The Fly
Design

Target is adding Pinterest's visual search tool in order to help would-be shoppers find things they see on the street

Sara Roncero-Menendez
  • 2 october 2017

Have you ever seen the perfect design addition to your home out in the wild but then haven’t been about to find something like it online?Target and Pinterest are teaming up to make sure shoppers never face this dilemma again with a new visual search option. Target is integrating Pinterest’s Lens function into its own app to help people take pictures of items they like out in the world and find similar items on its website.

“We’ve partnered with Pinterest for years—it’s a natural fit, thanks to our shared passion for creating inspiration and a sense of discovery,” said Kristi Argyilan, Target’s SVP of Media and Guest Engagement. “Now, Target’s excited to take our partnership to the next level. We’ll be the first—and exclusive—U.S. retailer to bring Pinterest Lens directly into our apps and experiences, creating an incredibly rich and much easier way for our guests to explore, discover and buy millions of products at Target.”

Target

Have you ever seen the perfect design addition to your home out in the wild but then haven’t been about to find something like it online?Target and Pinterest are teaming up to make sure shoppers never face this dilemma again with a new visual search option. Target is integrating Pinterest’s Lens function into its own app to help people take pictures of items they like out in the world and find similar items on its website.

+apparel
+Design
+Fashion
+Pinterest
+retail
+shopper experience
+target

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