Target Has Launched A Drive-Up Pilot Store
Target customers in Minneapolis have the opportunity to try out Drive Up and have their order ready for them before they get to the store
Tired of having to physically shop for products to get your retail therapy fix? You’re in luck, as Target has started testing a new program called ‘Drive Up’ in Minneapolis-St. Paul where customers can pick up their products from a drive-through service.
Customers simply select the ‘Drive Up’ option on the Target app. Employees at the store will get the order together and send the customer a notification when it’s ready for pick-up. The customer then hits the “I’m on My Way” button before making their way to the store where the employees hand off the requested order.
Target plans to expand the program in the future as they continue to modify and improve it.
PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail