This Company Is Using Optical Illusions To Beckon People In

This Company Is Using Optical Illusions To Beckon People In
Advertising

A hallway created by the UK tile company makes it look as if there's a large hole in the middle of the corridor

Zack Palm
  • 17 october 2017

UK tile company Casa Ceramica created an optical illusion to make it seem as if there was a large divot in the middle of a showroom hallway. The 400 tile creation was designed to discourage anyone from running through the corridor.

The illusion changes based on where a person stands to observe it. From the bottom of the hallway, it looks like a large hole on the right side of the hallway. When they look at the other end, it the hole changes into a small hill pushing up from underneath the tiles. Duncan Cook, owner of Casa Ceramica, posted a time-lapse video of the designers working on the hallway and then one of him walking on it.

Casa Ceramica’s creation was first posted about on Reddit from user 9999monkeys where it later caught more attention on Twitter.


Lead Image: via Reddit

UK tile company Casa Ceramica created an optical illusion to make it seem as if there was a large divot in the middle of a showroom hallway. The 400 tile creation was designed to discourage anyone from running through the corridor.

+advertising
+Architecture
+Design
+Europe
+fitness / sport
+home
+optical illusion
+sport & fitness
+technology
+UK

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