Why IKEA Signed An Agreement To Acquire TaskRabbit

Why IKEA Signed An Agreement To Acquire TaskRabbit
Delivery & Logistics

The Swedish furniture giant is looking to becomes more tech focused with the acquisition of the on-demand delivery service

Jennifer Passas
  • 2 october 2017

Swedish home-goods giant Ikea has acquired online and mobile marketplace TaskRabbit that matches freelance labor with local demand. The goal will be for Ikea to use TaskRabbit’s established platform to improve the Ikea customer experience by offering seamless end-to-end service. Ikea customers will be able to hire someone to purchase, deliver and assemble their furniture for them.

In recent years, Ikea has been making a strong push to enhance the digital experience for their customers by developing connected products and an augmented reality shopping app. This marks a shift in the Ikea experience which traditionally had involved quite a bit of time and labor. For example, usually Ikea stores are located outside of city centers which results in customers spending a great deal of time getting to the store. Once there, it takes a long time to walk through the massive store and also figure out how to assemble the products once they got home.

With the new tech-centered approach adopted by Ikea, there is a shift from DIY culture to tech culture where customers can redecorate their homes with just a few swipes. This has been brought to life with Ikea’s augmented reality Place app that enables individuals to see how a certain piece of furniture will look in their home.

While the details of how exactly the acquisition will change TaskRabbit’s service offer have not yet been disclosed, Ikea’s recent partnership with TaskRabbit might give some hints as to what to come. The pilot featured fixed prices for specific types of services and guaranteed quality of work. This sort of set-up will give Ikea assurance that their products will be built according to their safety requirements.

The number of Ikea’s big box stores being built is slowing as the company makes moves that respond to the digital transformation of culture and the retail environment. With the rise in urban dwellers without cars, Ikea is making important steps to address changing consumer needs.

IKEA

Swedish home-goods giant Ikea has acquired online and mobile marketplace TaskRabbit that matches freelance labor with local demand. The goal will be for Ikea to use TaskRabbit’s established platform to improve the Ikea customer experience by offering seamless end-to-end service. Ikea customers will be able to hire someone to purchase, deliver and assemble their furniture for them.

+Augmented & Virtual Reality
+Automotive
+Design
+DIY
+home
+ikea
+IoT
+mobile
+retail
+Seamless Delivery
+TaskRabbit
+technology
+work

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