Air Canada Is Bringing Poutine To London

Air Canada Is Bringing Poutine To London

The campaign, which includes a London pop-up restaurant, wants to bring more tourists to Canada

Leo Lutero
  • 9 november 2017

People who have tried and loved poutine probably hold it as reason enough to visit Canada. This is the idea behind Poutinerie, Air Canada’s latest pop-up in the U.K. in collaboration with J. Walter Thompson. Londoners were treated to a new way of enjoying their “chips”—on a bed of gravy, with melting cheese and other treats.

The menu doesn’t disappoint. Along with traditional flavors are daring options with kimchi, pork cuts and even confit d’canard, named after Air Canada’s flight destinations. To showcase the unique seafood Canada has to offer, premium versions with shellfish and Canadian crab may be enjoyed in the small bar.

Of course, there’s also a VR experience that simulates a Canadian environment to let hungry diners enjoy their food in the right atmosphere.

Air Canada | J. Walter Thompson

+experiential marketing
+J. Walter Thompson

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.