Air Canada Is Bringing Poutine To London

Air Canada Is Bringing Poutine To London

The campaign, which includes a London pop-up restaurant, wants to bring more tourists to Canada

Leo Lutero
  • 9 november 2017

People who have tried and loved poutine probably hold it as reason enough to visit Canada. This is the idea behind Poutinerie, Air Canada’s latest pop-up in the U.K. in collaboration with J. Walter Thompson. Londoners were treated to a new way of enjoying their “chips”—on a bed of gravy, with melting cheese and other treats.

The menu doesn’t disappoint. Along with traditional flavors are daring options with kimchi, pork cuts and even confit d’canard, named after Air Canada’s flight destinations. To showcase the unique seafood Canada has to offer, premium versions with shellfish and Canadian crab may be enjoyed in the small bar.

Of course, there’s also a VR experience that simulates a Canadian environment to let hungry diners enjoy their food in the right atmosphere.

Air Canada | J. Walter Thompson

+air canada
+experiential marketing
+J. Walter Thompson

More in travel


Former Paint Factory Becomes An Experimental Co-Living Hotspot In Shanghai

The project creates a micro neighborhood blending residential, retail and public space

12 December 2017

Thailand Ice Cream Shop’s Interior Design Takes Cues From Global Travel

This gelato store in Thailand sources its flavors from all over the world, with an interior design to match

11 December 2017

The Latest


PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.