Amazon Is Setting Up Pop-Up Stores In Select Whole Foods Locations

Amazon Is Setting Up Pop-Up Stores In Select Whole Foods Locations
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In an experiment to boost device sales this holiday season, Amazon is soft-launching a set of pop-up stores within a few Whole Foods locations

Ido Lechner, Home Editor
  • 16 november 2017

It’s no secret by now that Amazon acquired Whole Foods for a staggering $13.7B this past summer, and the e-commerce giant is finally making more aggressive moves to push some of its home products onto grocery shelves. In fact, what started as an immediate rollout of discounted Echo speakers the day of the acquisition has since evolved into five pop-up stores opening in select Whole Foods locations this week: Chicago, Ill.; Rochester Hills, Mich.; Davie, Fla.; Pasadena, Calif; and Denver, Colo.

With over 50 pop-up shops scattered across malls in the United States, a designated spot within a Whole Foods could potentially introduce new shoppers to Amazon products, and reduce the price of opening new locations by using allotted spaces within pre-existing sites rather than having to open new storefronts altogether. It also helps strengthen the brand perception of each company by cross-promoting products – AmazonFresh grocery delivery service has already integrated hundreds of Whole Foods products items into its service, and the grocery giant has plans to install Amazon Lockers nationwide as well, in addition to a Prime membership integration.

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“Whole Foods Market and Amazon will together continue innovating to provide customers with a great shopping experience, in-store offerings, and lower prices” said Amazon in a press release issued on November 9.

The public statement is a reference not only to creative manifestations of the partnership between the two giants, but the recently chopped prices of Whole Foods staples like salmon, apples and avocados as a result of the deal. Since Amazon’s strategy has been to capture market share by undercutting their competition, choosing to profit on membership as a critical pillar of monetization instead of on the sale of individual items, its had to shed Whole Food’s pricy identity for the investment to prove successful.

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Still, purchasing Whole Foods is a prolific step forward for Amazon – as a reflection of its growing brick and mortar presence, the company has started including ‘physical stores’ break-out in its earnings report. All said, we should expect to a see Amazon continue to populate Whole Foods’ shelves with non-grocery related item. So the next time you pay a visit to Whole Foods, don’t forget to add an Echo to your shopping list.

Amazon | Whole Foods

It’s no secret by now that Amazon acquired Whole Foods for a staggering $13.7B this past summer, and the e-commerce giant is finally making more aggressive moves to push some of its home products onto grocery shelves. In fact, what started as an immediate rollout of discounted Echo speakers the day of the acquisition has since evolved into five pop-up stores opening in select Whole Foods locations this week: Chicago, Ill.; Rochester Hills, Mich.; Davie, Fla.; Pasadena, Calif; and Denver, Colo.

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+amazon
+Brand Introduction
+e-commerce
+Echo
+Food
+home
+Luxury
+pop-up
+retail
+Seamless Delivery
+technology
+USA
+Virtual Commerce
+whole foods

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