In Brief

Amazon is now offering its own private labels for furniture that can be delivered to your doorstep with Prime

Amazon’s next target is furniture and home goods, which is why it is dipping its hands in the industry with two new private labels: Rivet and Stone & Beam. All furniture pieces from these brands will be available for free shipping via Amazon Prime.

Rivet and Stone & Beam are exclusively sold on Amazon. Each brand has a broader theme that caters to a specific audience. Rivet’s furniture has a mid-century modern design with a more affordable price tag, and it is marketed to urban millennials with a transient lifestyle. The pieces, including armchairs, side tables, sofas, lamps, rugs and wall art, are stylish and trend-driven.

Stone & Beam furniture from Amazon.

Stone & Beam has a higher price tag with furniture pieces designed specifically to be durable and sturdy for families. These are more rustic pieces to create a homey and cozy look. Available pieces include sofas, sectionals, storage ottomans, lighting, wall art and plenty more.

Rivet | Stone & Beam


Lead Image: Products from Rivet on Amazon

Amazon’s next target is furniture and home goods, which is why it is dipping its hands in the industry with two new private labels: Rivet and Stone & Beam. All furniture pieces from these brands will be available for free shipping via Amazon Prime.

Rivet and Stone & Beam are exclusively sold on Amazon. Each brand has a broader theme that caters to a specific audience. Rivet’s furniture has a mid-century modern design with a more affordable price tag, and it is marketed to urban millennials with a transient lifestyle. The pieces, including armchairs, side tables, sofas, lamps, rugs and wall art, are stylish and trend-driven.