AR Halloween App Lets Users Explore Historical Manhattan Murders
Firstborn created a location-based app to bring the city's horror stories to life
For Halloween, digital agency Firstborn created a location-based augmented reality app that explored Manhattan’s bloody history. Gruesome Gotham brought the city’s horror stories to life, with six chilling murders from 19th-century New York.
Users were given the chance to experience these deadly deeds in the exact locations where they took place. The immersive app let them load the scene in AR and explore every angle of the moment it happened, with ominous narration accompanying every haunting scene. You can check out the app in the teaser below.
Now Track More Ideas
- Marriott Guests Can Customize Virtual Room Decor By Scanning A Pepsi Water Bottle
- Waymo’s Self-Driving Ridehail Pilot Offers Customers 24/7 Service
- NYRIW Preview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist
- Audi Sport Club Offers Members Online Portal, Exclusive Event Access And More