Firstborn created a location-based app to bring the city's horror stories to life

For Halloween, digital agency Firstborn created a location-based augmented reality app that explored Manhattan’s bloody history. Gruesome Gotham brought the city’s horror stories to life, with six chilling murders from 19th-century New York.

Users were given the chance to experience these deadly deeds in the exact locations where they took place. The immersive app let them load the scene in AR and explore every angle of the moment it happened, with ominous narration accompanying every haunting scene. You can check out the app in the teaser below.

Gruesome Gotham

For Halloween, digital agency Firstborn created a location-based augmented reality app that explored Manhattan’s bloody history. Gruesome Gotham brought the city’s horror stories to life, with six chilling murders from 19th-century New York.

Users were given the chance to experience these deadly deeds in the exact locations where they took place. The immersive app let them load the scene in AR and explore every angle of the moment it happened, with ominous narration accompanying every haunting scene. You can check out the app in the teaser below.