The technology lets shoppers try on different products the same time with just the touch of a button

One of MAC Cosmetic’s best selling points is its range of shades and colors that cater to any skin tone. However, shopping in a MAC store can be an intimidating experience if you still don’t know your personal shade. Because of that, MAC partnered with ModiFace to feature augmented reality mirrors across all stores in the U.S.

The mirror has facial tracking and 3D video makeup rendering technology, which maps the face 30 times per second.  For MAC, this new service feature will showcase MAC’s colors and artistry more than ever.

The  AR mirror is only rolling out in U.S. stores to date, however, one can expect that MAC will launch the mirror globally in 2018.

MAC | Modiface

One of MAC Cosmetic’s best selling points is its range of shades and colors that cater to any skin tone. However, shopping in a MAC store can be an intimidating experience if you still don’t know your personal shade. Because of that, MAC partnered with ModiFace to feature augmented reality mirrors across all stores in the U.S.

MAC SVP of Global Creative: "ModiFace is a game changing addition to our stores" @POPSUGAR https://t.co/v5CTNUy0ji pic.twitter.com/L18sviiEZt

— ModiFace (@ModiFace) November 16, 2017