The workwear brand is using new technology to preview how its clothing designs will look and fit

In order to save time and money, workwear brand Carhartt is trying to see how 3D modeling can benefit the company. Before actually creating the physical clothes, this method helps the company see how the items might fit and look. Carhartt is working with fashion tech firms EFI Optitex and Shima Seiki.

This method means that physical samples do not have to be made as often. Instead, the software figures out the weight and fabric then displays it on a digital model. These digital designs also allow Carhartt to bring together different styles and accessories without using so many physical materials.

Beyond designing the clothing, technology also lets the company create digital models of its retail stores to see how the clothes look against the environment.

Carhartt


Lead Image: Carhartt display booth via Shutterstock

In order to save time and money, workwear brand Carhartt is trying to see how 3D modeling can benefit the company. Before actually creating the physical clothes, this method helps the company see how the items might fit and look. Carhartt is working with fashion tech firms EFI Optitex and Shima Seiki.

This method means that physical samples do not have to be made as often. Instead, the software figures out the weight and fabric then displays it on a digital model. These digital designs also allow Carhartt to bring together different styles and accessories without using so many physical materials.