The mattress brand created a publication called Woolly to provide a relaxing escape for readers before they go to sleep

Online mattress company Casper wants to highlight the importance of sleep with a new magazine called Woolly. The magazine will feature essays about finding zen in mundane activities, the comfort of formulaic television, and celebrating bad pictures taken by people doing their best to enjoy themselves. These articles have a comedic focus as a way to relax the brain before people fall asleep. Casper's goal with the magazine to offer a way to wind down in the evening and encourage people to read a Woolly instead of scrolling through their social media page. Casper plans to release Woolly on a quarterly basis, but this schedule may change.

Those interested in diving into Woolly can purchase a print edition for $12 or go to the magazine's website where some of the articles are uploaded. Those who purchase a Casper mattress may uncover one of the issues of the magazine accompanying their order.

Woolly

Online mattress company Casper wants to highlight the importance of sleep with a new magazine called Woolly. The magazine will feature essays about finding zen in mundane activities, the comfort of formulaic television, and celebrating bad pictures taken by people doing their best to enjoy themselves. These articles have a comedic focus as a way to relax the brain before people fall asleep. Casper's goal with the magazine to offer a way to wind down in the evening and encourage people to read a Woolly instead of scrolling through their social media page. Casper plans to release Woolly on a quarterly basis, but this schedule may change.