Chanel Hosted An All-Female Pop-Up Club In NYC’s SoHo

Chanel Hosted An All-Female Pop-Up Club In NYC’s SoHo

The luxury brand turned The Wing coworking space into a clubhouse

Leo Lutero
  • 29 november 2017

To celebrate its BOY-FRIEND watch collection, Chanel took over The Wing, a popular women-only coworking space in SoHo, and turned it into a themed clubhouse for a one-day pop-up. Taking cues from the traditional men’s club, the Chanel emblem of intertwined C’s was peppered throughout the venue.

There were Chanel-branded ping-pong tables and matching paddles to play with. There was also a pool table with the “CC” label. For those who lean towards literature, writing desks with Chanel pencils and paper were also provided.

1-800-COCO-CLUB ⌚️ @chanelofficial #chanelboyfriend

A post shared by Olivia Perez (@livvperez) on

The female-centric SoHo workspace, which is The Wing’s second location in Manhattan, was only two weeks old before its temporary transformation.

Chanel | The Wing

+experiential marketing
+The Wing

More in Fashion


Try On Clothes For Free From Online Stores

A new service called Try pays the upfront cost for customers so they only pay for what they want to keep

12 December 2017

Dior Is Becoming A Fortune Teller With Tarot-Themed Pop-Ups

Dior's latest pop-up shop experience creates stores full of mystical symbols that tie in to its 2018 collection

12 December 2017

The Latest


PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017
No search results found.