Clothing “Transplants” Promote Organ Donations in Japan

Clothing “Transplants” Promote Organ Donations in Japan

Japan is low on organ donors, so this fun campaign plans to change that

Leo Lutero
  • 10 november 2017

For a country as developed as Japan, transplant rates still sit at 0.7 per million. In the US, that number is 28.5 or over 40 times higher. This campaign from Dentsu Japan aims to improve the statistics by illustrating how transplantation can result in beautiful things.

The campaign features old but worn out clothes with the broken parts replaced. The results are stunning. For example, a plain denim shirt receives a new gingham sleeve giving it an interesting second life. Other examples include a suit jacket which received a front panel from a baseball jacket. The results are statement pieces that are unique. By rescuing worn but beloved clothes from the trash bin, they’re eco-friendly too!

After the free repair, the piece is tagged with “My Heart is With Second Life Fashion”. This is a follow-up to Second Life Toys, a similar concept but for toys.

Dentsu Japan

+dentsu japan
+organ transplant

Latest Trend Reports

Building Loyalty Through Conversational AI And Chatbots
View Report
A Unified Channel Strategy To Drive Brick & Data Retail
View Report
See More Reports

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.