Discarded Packaging Is Transformed Into Stylish Streetwear

Discarded Packaging Is Transformed Into Stylish Streetwear
Design

Australian label ALCH gives Nike-branded items a second life

Matt Vitone
  • 13 november 2017

Within the fashion industry, waste is often thought of in terms of just the clothing itself, but the truth is the process of manufacturing and selling clothing produces waste at every step. ALCH, a streetwear label founded by Australian designer Alexandra Hackett, takes a unique approach to the fashion industry’s waste problem by repurposing discarded Nike packaging and unsold stock into new items.

Part of the YOUTH exhibition space at Shanghai Fashion Week ➖ hosted by @nikelab

A post shared by ALCH (@studioalch) on

Through her work, Hackett not only gives these unused items a second life, but forces the wearer to re-think the idea of what is usually considered “garbage.” According to the designer, her work explores “the body as a product and clothing as a form of product packaging.”

“I think there’s a general consensus that most products have a specific lifespan and singular function despite this not necessarily being the truth,” she said in an interview with Lost At E Minor. “I’m really interested in questioning these elements and exploring how a product can be reinvented so as to delay its hypothetical use-by date.”

custom cargo pants & bag made from a variety of Nike duffels and backpacks 〰

A post shared by ALCH (@studioalch) on

Examples of Hackett’s work can be found on ALCH’s Instagram page, where cargo pants, for instance, are made of repurposed Nike duffels and backpacks. A bomber jacket, meanwhile, is comprised of materials from Nike gym bags, and even more creative is a T-shirt that uses Nike tube socks to create something totally unexpected and new.

ALCH

Within the fashion industry, waste is often thought of in terms of just the clothing itself, but the truth is the process of manufacturing and selling clothing produces waste at every step. ALCH, a streetwear label founded by Australian designer Alexandra Hackett, takes a unique approach to the fashion industry’s waste problem by repurposing discarded Nike packaging and unsold stock into new items.

+advertising
+apparel
+children
+Compelling Packaging
+consumer goods
+Design
+Fashion
+fitness / sport
+nike
+Recycled Materials
+retail
+sport & fitness
+Sustainability
+Sustainability
+work

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