In Brief

X+living's JOOOS in China showcases the top 100 brands from a retail site

Design company X+living has created a fitting room that bridges the online and offline retail experience. The JOOOS fitting room in Hangzhou, China features the top 100 fashion brands from retail site tmall.com. An internet-connected interactive screen faces the street, enabling shoppers to browse the collection before they go inside.

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All of the fitting rooms boast a rest area, a make-up area, and a selfie area for shoppers, helping to further immerse them in the experience.

X+living

Design company X+living has created a fitting room that bridges the online and offline retail experience. The JOOOS fitting room in Hangzhou, China features the top 100 fashion brands from retail site tmall.com. An internet-connected interactive screen faces the street, enabling shoppers to browse the collection before they go inside.

All of the fitting rooms boast a rest area, a make-up area, and a selfie area for shoppers, helping to further immerse them in the experience.

X+living