Notable influencers in the fashion industry show off what inspires them in their daily life using a Google Pixel 2

Guardian Labs and Google partnered to release The Chain, a physical and digital magazine presenting the perspectives of 10 influencers from the fashion industry. The influencers involved in the branded content campaign use a Google Pixel 2 phone for 24 hours to document notable things in daily life and workday, namely things they feel creatively inspire them.

When one influencer finishes their time with the phone, they hand it off to the next person. This provides viewers the opportunity to see the differences of how each individual documents and finds inspiration. The Chain will discuss what these differences mean for the fashion industry through a number of videos, features and the 36-page print magazine. Notable people taking part in the campaign include Adwoa Aboah, Naomi Shimada and Kyle de Volle.

Those interested can check out The Chain now.

The Chain


Lead Image: The Guardian

Guardian Labs and Google partnered to release The Chain, a physical and digital magazine presenting the perspectives of 10 influencers from the fashion industry. The influencers involved in the branded content campaign use a Google Pixel 2 phone for 24 hours to document notable things in daily life and workday, namely things they feel creatively inspire them.

When one influencer finishes their time with the phone, they hand it off to the next person. This provides viewers the opportunity to see the differences of how each individual documents and finds inspiration. The Chain will discuss what these differences mean for the fashion industry through a number of videos, features and the 36-page print magazine. Notable people taking part in the campaign include Adwoa Aboah, Naomi Shimada and Kyle de Volle.