Google Created A Magazine Using Its New Phone

Google Created A Magazine Using Its New Phone
Advertising

Notable influencers in the fashion industry show off what inspires them in their daily life using a Google Pixel 2

Zack Palm
  • 30 november 2017

Guardian Labs and Google partnered to release The Chain, a physical and digital magazine presenting the perspectives of 10 influencers from the fashion industry. The influencers involved in the branded content campaign use a Google Pixel 2 phone for 24 hours to document notable things in daily life and workday, namely things they feel creatively inspire them.

When one influencer finishes their time with the phone, they hand it off to the next person. This provides viewers the opportunity to see the differences of how each individual documents and finds inspiration. The Chain will discuss what these differences mean for the fashion industry through a number of videos, features and the 36-page print magazine. Notable people taking part in the campaign include Adwoa Aboah, Naomi Shimada and Kyle de Volle.

Those interested can check out The Chain now.

The Chain


Lead Image: The Guardian

Guardian Labs and Google partnered to release The Chain, a physical and digital magazine presenting the perspectives of 10 influencers from the fashion industry. The influencers involved in the branded content campaign use a Google Pixel 2 phone for 24 hours to document notable things in daily life and workday, namely things they feel creatively inspire them.

+advertising
+apparel
+content marketing
+Fashion
+Google
+Media & Publishing
+Media & Publishing
+mobile
+Mobile
+technology
+the guardian

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.