menu

Grand Central Greenhouse Pop-Up Recreates The Scottish Highlands

Grand Central Greenhouse Pop-Up Recreates The Scottish Highlands
Advertising

Hunter Boots recreated the Scottish Highlands in a greenhouse to transport customers to the company's country of origin

Zack Palm
  • 8 november 2017

Footwear and apparel brand Hunter was founded in Edinburgh, Scotland, and the company wanted to give its customers a taste of its origins. To do so, the brand created a pop-up greenhouse in New York’s Grand Central Terminal.

Last month, customers were welcomed into the greenhouse by the sound of rain, mist showing down on them and mannequins dressed up in Hunter’s products standing in moss. This little getaway provided New Yorkers with a unique opportunity to escape from their noisy city and instead feel like they were in the midst of nature in the Scottish Highlands. The greenhouse was a way to show consumers how Hunter products protect the wearer from the elements, even when surrounded by them.

The Hunter pop-up was open from October 22 to 25.

Hunter Greenhouse

+advertising
+experiential marketing
+Fashion
+grand central terminal
+Hunter
+new york city
+retail
+Scotland

More in Fashion

Fashion

L.L. Bean Is Putting Data-Collecting Sensors Into Clothing

The outdoors company is using sensing fabrics to understand when, how and why their customers use its products

21 February 2018
Fashion

Fashion Label Wants To Change The Perception Of ‘Made In China’

PH5's clothes are all made in China in an upscale atelier, creating high-end knitwear fashion to empower women

20 February 2018

The Latest

Event

A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Expert
Experiential Marketing Expert
Video

At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017
No search results found.