menu

Grand Central Greenhouse Pop-Up Recreates The Scottish Highlands

Grand Central Greenhouse Pop-Up Recreates The Scottish Highlands
Advertising

Hunter Boots recreated the Scottish Highlands in a greenhouse to transport customers to the company's country of origin

Zack Palm
  • 8 november 2017

Footwear and apparel brand Hunter was founded in Edinburgh, Scotland, and the company wanted to give its customers a taste of its origins. To do so, the brand created a pop-up greenhouse in New York’s Grand Central Terminal.

Last month, customers were welcomed into the greenhouse by the sound of rain, mist showing down on them and mannequins dressed up in Hunter’s products standing in moss. This little getaway provided New Yorkers with a unique opportunity to escape from their noisy city and instead feel like they were in the midst of nature in the Scottish Highlands. The greenhouse was a way to show consumers how Hunter products protect the wearer from the elements, even when surrounded by them.

The Hunter pop-up was open from October 22 to 25.

Hunter Greenhouse

+advertising
+experiential marketing
+Fashion
+grand central terminal
+Hunter
+new york city
+retail
+Scotland

More in Fashion

Fashion

Alibaba Has Introduced An AI Fashion Assistant

The technology comes in the form of giant screens inside brick and mortar stores

21 November 2017
Fashion

Walmart Steps Into Luxury With Lord & Taylor Partnership

Walmart struck a deal with Lord & Taylor to bring some of its luxury fashion brands to Walmart's website

21 November 2017

The Latest

Event

PSFK is proud to host a special half-day conference around the findings in of our latest report on innovation and opportunity in retail

January 16, 2018 | New York City
Video

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.