Grubhub’s Latest Advertisement Is A Video Game
Grubhub's latest advertisement comes with an interactive twist where customers play a game to receive a reward at the end
Grubhub partnered with TreSensa, an advertisement company who specialize in playable entertainment, to create a puzzle game called Food’s Here where users unscramble the road for a Grubhub delivery driver to reach their destination.
The advertisement starts out with a quick tutorial to show users the mechanics of the game, and then jumps into the game with three levels. Each level comes with a time limit and as the user progresses the levels become more difficult. At the end of the advertisement, users receive a coupon. Users receive the coupon if they are new diners to the company and complete all three levels. Grubhub believes this advertisement proves far more important than others they have done in the past as the food delivery company can measure how many interactions users have with the game and view its overall impact.
The playable advertisement was made available on Grubhub’s desktop and mobile website and on Snapchat.