PSFK had the opportunity to catch up with IDEO's Bryan Walker on the role of a design firm in an ever-changing world

Design thinking is no longer considered a buzzword, but a research strategy that is necessary to create better products and services for people. Global design and innovation firm IDEO has held the reputation of being the best design firm in the world, paving the way for good design to infiltrate all different kinds of companies. We caught up with IDEO's Bryan Walker, Partner and Managing Director in San Francisco, to explore what the role of a design firm is in today's ever-changing world. Bryan is an expert in designing for change.

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