Interbrand Associate Strategist Kate Larrabee discusses the power of recognizing, developing and embracing our strengths as individuals and brands

In another installment of this year’s PSFK series in partnership with the School of Visual Arts (SVA) Masters in Branding Program, we spoke to Kate Larrabee, Associate Strategist at the New York division of global brand consultancy Interbrand, about her move from anthropology to branding and how SVA’s program helped her recognize and develop her strengths and prepare her for the next stage of her career.

SVA’s Masters in Branding program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies, and master the intellectual link between leadership and creativity.

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