Intel Used AI To Help Make A Music Video

Intel Used AI To Help Make A Music Video

Machine learning is being used to ease the special effects workflow and generate new abstract visuals

Ido Lechner, Home Editor
  • 27 november 2017

A new music video featuring Chinese pop star Chris Lee,  ‘Rainy Day, But We Are Together,’ is the first of its kind to use artificial intelligence to generate dramatic special effects. After training machine learning algorithms to reconstruct a face in 3D and track its movement and expressions in real time, director Timothy Saccenti and a team from Intel were able to bypass the use of tracking markers and hyper-detailed video capturing guidelines.

While the special effects aren’t necessarily striving for hyperrealism, their means of production has various implications on how Intel and its AI experiments can progress special effects creation moving forward. In the future, the invisible ‘handy helper’ may become a new standard in videography, helping directors and cinematographers focus their creative energies on their artistic vision rather than the technical limitations of their projects.


+artificial intelligence
+Chris Lee
+machine learning

More in Entertainment


Solange Knowles Created A Spellbinding Dance Performance For Uniqlo

Solange's performance piece combines dance, sculpture and the Japanese retailer's newest fashions

20 April 2018

How Brands Are Enhancing Fictional Narratives With Real-Life Immersion

From Star Wars to indie projects, entertainment companies are extending their reach by creating fully immersive experiences that let fans live out their favorite narratives

20 April 2018

The Latest


PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City

Billie Whitehouse is the CEO, designer and director of Wearable X. She was once compared to Elon Musk in Business Insider because of her specializing in the combination of hardware, software and apparel for wearable technology products.


Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
No search results found.