'SmartSpot' is a store-within-a-store that Lowe's is now expanding across the U.S.

Home improvement retailer Lowe’s is expanding its in-store smart home concept known as ‘SmartSpot’ to 70 locations across the U.S., which gives customers the chance to try out high-end smart home gadgets before they buy.


Produced in collaboration with software-powered retailer b8ta, SmartSpot seeks to demystify and simplify the purchasing process for customers by eliminating anxieties many customers have about choosing smart home products given the vast number of options currently on the market. The stylized experience offers a streamlined approach to retail where customers can explore a curated collection of innovative products. In addition, consumers gain in-depth product knowledge through digital displays and on-site experts trained on smart home products.

“We know through research that customers feel overwhelmed when choosing the right smart home devices, and often evaluate products for more than two months before making a purchase,” said Ruth Crowley, Lowe’s vice president of customer experience design, in a press release. “Our partnership with b8ta allows us to give customers confidence in making well-informed decisions by narrowing the product assortment and providing education to help them take that first step.”

Central to the SmartSpot experience is that it focuses on presenting whole-home solutions, showing customers how products could potentially work together, from security and energy maintenance to entertainment applications like playing music or turning on the TV. SmartSpot features several of Lowe’s Iris products as well as more than 40 of the newest tech products on the market from vendors like Amazon, Lutron, Nest and Ring.

SmartSpot also features b8ta’s proprietary retail technology to provide vendors and retailers like Lowe’s with deep insights to improve the shopping experience for customers, including the ability to adjust in-store displays remotely and capture valuable information about customer interactions with featured products and content, all in real-time.

Lowe’s | b8ta

Home improvement retailer Lowe’s is expanding its in-store smart home concept known as ‘SmartSpot’ to 70 locations across the U.S., which gives customers the chance to try out high-end smart home gadgets before they buy.

Produced in collaboration with software-powered retailer b8ta, SmartSpot seeks to demystify and simplify the purchasing process for customers by eliminating anxieties many customers have about choosing smart home products given the vast number of options currently on the market. The stylized experience offers a streamlined approach to retail where customers can explore a curated collection of innovative products. In addition, consumers gain in-depth product knowledge through digital displays and on-site experts trained on smart home products.