This Meal-Kit Service Found Its Future In Grocery Stores

This Meal-Kit Service Found Its Future In Grocery Stores

Plated, which was recently acquired by Albertsons Companies, thinks standalone meal-kit startups will be out of business by 2020

Andrew Conrad
  • 2 november 2017

Supermarket giant Albertsons Companies, which owns chains such as Acme, Shaw’s and Safeway and more than 2,300 grocery stores total across the U.S., recently purchased meal delivery service Plated for a reported $200 million.

“By the end of 2020, any standalone meal-kit company will be dead, and we’re going to put them out of business,” Plated co-founder Nick Taranto said in a speech at the Fast Company Innovation Festival in New York City.

For Albertsons, the acquisition represented an opportunity to “focus on innovation, personalization and customization,” according to a press release. Plated kits could soon appear on the shelves at Albertons chain stores or be available for in-store pickup.

The deal gives Plated access to Albertsons base of a reported 35 million customers across 35 states per week. It’s a major breakthrough for a company that got its first national exposure as a funding pitch on ABC’s “Shark Tank” back in 2014 (they accepted $500,000 from Mark Cuban in exchange for a 5.56% stake and advisory shares).

“As meal kits continue to gain traction in the marketplace, we believe the winning formula combines choice, flexibility, culinary expertise, and the ability for customers to buy across channels,” Plated cofounder and CEO Josh Hix said in a release.

Plated, which is based in New York City, will continue to operate as its own entity under the leadership of Hix. This move puts Plated and Albertsons in an advantageous position, even as Amazon prepares to follow up its acquisition of Whole Foods by rolling out its own meal kit delivery service.

Albertsons | Plated

Lead Image: Plated via Facebook

+Albertsons Companies
+Fast Company Innovation Festival
+grocery stores
+meal kit

More in Food


Kellogg’s Teamed Up With A Pop Band To Make An Edible Record

A new song from boy band PRETTYMUCH is available for listening (and eating) on a record made from Kellogg's cereal

24 April 2018

Simple Tool Will Stir Coffee Perfectly Without The Waste

The Stircle is a fixed platform that spins drinks around in order to combine their elements, without creating the waste that traditional plastic stirrers do

24 April 2018

The Latest


PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City

Melissa Gonzalez is the CEO and Founder of The Lionesque Group, which has produced over 100 pop-up retail experiences in New York City, LA, Austin, Puerto Rico and The Hamptons. The Lionesque Group guides clients throughout the entire lifecycle of the pop-up experience. Melissa is a regular guest on ABC News Radio where she discusses retail and marketing trends. She is also the author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.


Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
No search results found.