Taking Cues From Athletic Apparel, This Menswear Line Refined Performance Fabric
PSFK sat down with Mizzen+Main founder and CEO Kevin Lavelle, who brought athletic wear’s moisture-wicking performance fabrics to the classic dress shirt
Who hasn’t sweated through a morning at a desk or, worse still, a job interview? We’ve grown to expect a little help from activewear after a proliferation of performance fabrics, most famously Nike Dri-FIT, that are engineered to cool the athlete’s body and wick away sweat. And if the enduring popularity of athleisure proves anything, it’s that being comfortable feels good. Kevin Lavelle, founder of Mizzen+Main, figured that the same should apply for workplaces that haven’t quite embraced the sneaker and t-shirt aesthetic.