PSFK sat down with Mizzen+Main founder and CEO Kevin Lavelle, who brought athletic wear’s moisture-wicking performance fabrics to the classic dress shirt

Who hasn’t sweated through a morning at a desk or, worse still, a job interview? We’ve grown to expect a little help from activewear after a proliferation of performance fabrics, most famously Nike Dri-FIT, that are engineered to cool the athlete’s body and wick away sweat. And if the enduring popularity of athleisure proves anything, it’s that being comfortable feels good. Kevin Lavelle, founder of Mizzen+Main, figured that the same should apply for workplaces that haven’t quite embraced the sneaker and t-shirt aesthetic.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in