NFC-Enabled Packaging For Beauty Products Inspires New Looks

NFC-Enabled Packaging For Beauty Products Inspires New Looks

NFC-enabled beauty products from Simply Smarter aim to keep consumers inspired by new and fresh content

Azalea Pena
  • 28 november 2017

Why go through all the trouble of scrolling the web to  find an online hair tutorial video when you can simply use your mobile phone to scan the product packaging to get inspirational content? Indola’s new line, Simply Smarter, is equipped with NFC technology to provide professional hair stylists more value with their styling products.

The process is simple. You just have to use an NFC-enabled mobile device to scan the NFC tag on the product’s packaging. This will immediately bring you to the landing page where you’ll gain access to a variety of content, including product information, videos, tutorials, styling techniques and inspirational looks from professional hairdressers.

Using NFC technology in beauty products is an effective way to keep consumers engaged with a brand and build brand loyalty and trust among its buyers.


+brand engagement
+simply smarter

More in beauty


Tom Ford’s New Standalone Store Combines Digital Content And Beauty

The retailer taps into the customer's senses and offers a personal experience at a tech-heavy new standalone store

8 December 2017

6 Things This Year’s Holiday Ads Tell Us About How Retailers Are Responding To Amazon

Reading between the lines, these ads tell us a lot about the state of retail this holiday season

4 December 2017

The Latest


PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City

At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017
No search results found.