Nike Pants Studio Offers Garments Tailored To Each Workout

Nike Pants Studio Offers Garments Tailored To Each Workout
Fashion & Apparel

The athletic brand conducted consumer research to discover women wanted pants designed for their specific workouts

Zack Palm
  • 2 november 2017

Nike reached out to women to learn more about what they wanted when it came to workout pants. The brand discovered its customers wanted to purchase workout attire based on the activity they were going to do. In response it launched the Nike Pants Studio, which is set to open this month across 5,000 stores.

Ahead of the launch they created nine new pairs of women’s athletic pants designed for specific workouts, including sprint and long-distance running, high-intensity workouts, cycling and more. While the garments were made for specific activities, Nike encourages customers to use them in the way they feel most comfortable.

Nike opened the first Pants Studio spaces in retail locations on November 1. The nine pant styles have been available to purchase online since October 16.

Nike Pants Studio

Nike reached out to women to learn more about what they wanted when it came to workout pants. The brand discovered its customers wanted to purchase workout attire based on the activity they were going to do. In response it launched the Nike Pants Studio, which is set to open this month across 5,000 stores.

+consumer goods
+Fashion
+fitness
+fitness / sport
+Market Research
+nike
+retail
+sport & fitness
+women

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.