Restaurant Provides Meals Geared Toward Specific Genetic Needs

Restaurant Provides Meals Geared Toward Specific Genetic Needs
Cafe & Restaurant

Vita Mojo has teamed up with DNAFit to help customers give their bodies exactly what they need

Jack Byram
  • 7 november 2017

Vita Mojo, a London based, health-obsessed restaurant, has recently teamed up with DNAFit, a health and fitness genetics brand, to provide meals generated for individuals’ specific bodily needs. The rationale behind the partnership is that human beings are all unique and so are their dietary and exercise requirements.

DNAFit has been helping people create personalized eating and workout regiments since 2013 via saliva swab tests. The collaboration with Vita Mojo is an attempt to make following these personalized diets easier.



To capitalize on the opportunity to enjoy these meals, customers must first send their swab test to DNAFit. The company then creates a personalized regiment based on “certain genetic factors, including macronutrient need, saturated fat response and carbohydrate sensitivity.” Vita Mojo examines this and uses its algorithm to create specific meals for those individual needs. Customers then place their orders with the smartphone app, or courtesy of the in-store tablets.

The excitement of the collaboration can be seen in the statement by DNAFit’s CEO Avi Lasarow, who said, “We are delighted to be working with a brand such as Vita Mojo, who match our values in wanting to give our consumers the help and information they need to live the lifestyle that matches their diet and fitness goals. This is an exciting first step in our partnership, and we look forward to creating the most personalised menu possible for all of our customers.”

Vita Mojo | DNAFit

Vita Mojo, a London based, health-obsessed restaurant, has recently teamed up with DNAFit, a health and fitness genetics brand, to provide meals generated for individuals’ specific bodily needs. The rationale behind the partnership is that human beings are all unique and so are their dietary and exercise requirements.

+Europe
+fitness
+fitness / sport
+Food
+genetics
+Health
+mobile
+retail
+sport
+sport & fitness
+technology
+UK
+wellness

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