Cool&Go gives consumers RFID-based information about the temperatures of nearby products

In recent years the supermarket has become a testing ground for exciting new applications of RFID technology, holding the potential to change the way the industry does business and how consumers shop. Blulog, a European company that sells RFID-based solutions to help businesses track the temperatures of perishable food items, this week revealed an app for shoppers that helps locate cold beverages.

The app, called Cool&Go, uses RFID-based data to give consumers information about products in their area so that they can see what items are nearby, as well as the temperature at which they are being stored. The app uses a game-like rewards system that gives shoppers puzzle pieces each time they scan a QR code on a store's cooler. If they collect enough pieces, they are rewarded with a coupon for a free drink or other prizes.

Aside from helping consumers locate products, the app helps brands better connect with shoppers by helping attract attention to their cold products. Cool&Go compliments Blulog's existing QR code technology called ColdFinder, which lets brands or retailers provide cold-storage data to consumers via a scannable QR-code sticker. Via Blulog's website, the temperature of an item at every stage before it arrived at the store can be seen, including potentially hazardous temperatures above a product's safety guidelines, empowering consumers to make informed decisions about potential purchases.

Blulog

In recent years the supermarket has become a testing ground for exciting new applications of RFID technology, holding the potential to change the way the industry does business and how consumers shop. Blulog, a European company that sells RFID-based solutions to help businesses track the temperatures of perishable food items, this week revealed an app for shoppers that helps locate cold beverages.

The app, called Cool&Go, uses RFID-based data to give consumers information about products in their area so that they can see what items are nearby, as well as the temperature at which they are being stored. The app uses a game-like rewards system that gives shoppers puzzle pieces each time they scan a QR code on a store's cooler. If they collect enough pieces, they are rewarded with a coupon for a free drink or other prizes.