Shanghai Marathoners Receive 3D Graphics Of Their Run Data

Shanghai Marathoners Receive 3D Graphics Of Their Run Data
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Participants in the Shanghai marathon got their run stats graphed out in a cool, colorful way courtesy of BMW

Sara Roncero-Menendez
  • 28 november 2017

It’s no longer news that runners today often use monitoring devices to track their steps, distance and heart rates during a major race. However, Wieden+Kennedy Shanghai and BMW have taken this to a whole new level at this year’s Shanghai marathon by enabling all 30,000 runners to see a colorful personalized chart of their run.  They simply plugged in their run data from apps like CoDoon, JoyRun and Rejoice and a colorful graphic was created that gave all the details of their run.

Learn more about the project in the video below:

Wieden+Kennedy Shanghai

It’s no longer news that runners today often use monitoring devices to track their steps, distance and heart rates during a major race. However, Wieden+Kennedy Shanghai and BMW have taken this to a whole new level at this year’s Shanghai marathon by enabling all 30,000 runners to see a colorful personalized chart of their run.  They simply plugged in their run data from apps like CoDoon, JoyRun and Rejoice and a colorful graphic was created that gave all the details of their run.

+advertising
+Asia
+bmw
+china
+fitness
+fitness / sport
+running
+shanghai
+sport
+sport & fitness
+technology
+Wieden+Kennedy

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